This should be fun to watch

Scoble is writing a book on blogging and how to use it to make more successful businesses.

Shel Israel ... was pitching me on doing a book about corporate blogging and how it will make your business more successful.

And Robert says he'll do it. But here's the cool part:

We're going to do as much as we can, including swearing back and forth, if that happens, on the blog.

This should be interesting to watch.

Update: and it's off. Blogs to watch: The Red Couch, Scoble's blog on the project and ItSeemstoMe, Shell Israel's blog. (Or, for the RSS enabled, subscribe to http://spaces.msn.com/members/theredcouch/feed.rss and http://seems2shel.typepad.com/itseemstome/index.rdf .)

Categories: business, innovation, blogging.