The Marketers, They are Us
I enjoyed The Hidden (in Plain Sight) Persuaders a lot. It is about BzzAgent and social marketing in general. Basically, people are volunteering to perform word-of-mouth marketing. Volunteering as in for no compensation. No monetary compensation, anyway.
What, I asked her, if not the potential to get some free prizes for effort, made her bother to volunteer with BzzAgent? First, she told me, she gets the chance to sample new products shortly before they hit the stores, so she gets to feel a bit like an insider. Second, she has always liked to give people her opinion about what she's reading or what products she's using, and BzzAgent gives her more to talk about. Third, if she does like something, then telling other people is helpful to them. So participating is both a chance to weigh in and be heard, and also something close to an act of altruism.
Seen at Seth's Blog.
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