Strolling down Madison Ave yesterday, I was passed by a taxi bearing an LED ad-board. The ad displayed what has to be the most trivial instantiation of location-aware advertising possible, the kind of Phildickian gimmick we've been predicting for years. Drawing, no doubt, on the cab's current GPS coordinates, cross-referenced against the advertiser's database, the message was "Stop by the nearest BankBrand ATM @ 35th and Madison!"
Finally, some creative directed marketing!
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